You might have noticed these adverts on telephone boxes and bus stops in your local area. Infact the DWP have made sure that they are placed in as many places as possible. They strategically place them in areas where people on low paid work and unemployed people might be using. It’s no mistake. It’s their unofficial announcement that most people will be changed over to universal credit in the near future.
I’ve wrote before about the evils of universal credit, and if you scroll down you will see my previous posts.
In these adverts they state that whilst on universal credit going back to work “pays”. That is a blatant lie.
On the 1st of April this year the in work credit element of universal credit was taken away, therefore leaving people who are on universal credit in a terrible situation. They just won’t be able to survive without struggling a great deal.
So armed with evidence from the department of fiscal studies, child poverty action and the like, who all have proven that being on universal credit, working or not working does make you worse off, we intend to take a stand against these adverts. This is on the basis that the information given “universal credit… Making work pay” is indeed misleading and untrue.
We intend to try and get these adverts taken down by complaining to the advertising standards commission.
Here is the link, please can I ask as many people to fill the form in because they need as many signatures as possible to enable them to look at it and take notice.
https://www.asa.org.uk/Consumers/How-to-complain.aspx
Also tweet this blog #misleadinguniversalcreditads

Here is one of the offending adverts.
Interesting to note. Creative agency Mullen Lowe got paid £250k to produce these posters. There is an endless trickle of money to lie to and to humiliate the poor.

Universal credit does not help you when you are in work.
It’s a fact that your appointed work coach will hound you to the point of exhaustion. They will say that you are under employed, and therefore will still have to undergo a 20-38 hour job search as well as having to work your long hours.

Under universal credit work does not pay!